{"id":6376,"date":"2021-11-10T16:09:00","date_gmt":"2021-11-10T16:09:00","guid":{"rendered":"https:\/\/www.rolfhartge.de\/?p=6376"},"modified":"2022-01-27T08:02:07","modified_gmt":"2022-01-27T08:02:07","slug":"ellen-lohr-takes-on-ambassadorial-role-for-aelus","status":"publish","type":"post","link":"https:\/\/www.rolfhartge.de\/en\/ellen-lohr-takes-on-ambassadorial-role-for-aelus\/","title":{"rendered":"Ellen Lohr takes on ambassadorial role for AELUS"},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Former DTM winner promotes award-winning air purification innovation from Rolf Hartge<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Passionate about cars, innovative, health-conscious \u2013 these are the attributes that make motorsport icon Ellen Lohr the perfect ambassador for AELUS. The mobile air purifier, for use in cars and on the road, is a new development from Rolfhartge GmbH. The device is designed to achieve maximum efficiency when combating pollutants, dust particles, viruses and germs in cars and has allowed the well-known vehicle finisher to position itself as the world\u2019s first provider to focus on passengers\u2019 health in this way. It was for precisely this approach to health that the family business was awarded first prize at the China Shanghai International Technology Fair CSITF back in April 2019 \u2013 long before the coronavirus pandemic.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.rolfhartge.de\/wp-content\/uploads\/2022\/01\/Pressebild-AELUS_EllenLohr_waagerecht-1024x576.jpg\" alt=\"\" class=\"wp-image-6363\" srcset=\"https:\/\/www.rolfhartge.de\/wp-content\/uploads\/2022\/01\/Pressebild-AELUS_EllenLohr_waagerecht-1024x576.jpg 1024w, https:\/\/www.rolfhartge.de\/wp-content\/uploads\/2022\/01\/Pressebild-AELUS_EllenLohr_waagerecht-300x169.jpg 300w, https:\/\/www.rolfhartge.de\/wp-content\/uploads\/2022\/01\/Pressebild-AELUS_EllenLohr_waagerecht-768x432.jpg 768w, https:\/\/www.rolfhartge.de\/wp-content\/uploads\/2022\/01\/Pressebild-AELUS_EllenLohr_waagerecht-1536x864.jpg 1536w, https:\/\/www.rolfhartge.de\/wp-content\/uploads\/2022\/01\/Pressebild-AELUS_EllenLohr_waagerecht-2048x1152.jpg 2048w, https:\/\/www.rolfhartge.de\/wp-content\/uploads\/2022\/01\/Pressebild-AELUS_EllenLohr_waagerecht-500x281.jpg 500w, https:\/\/www.rolfhartge.de\/wp-content\/uploads\/2022\/01\/Pressebild-AELUS_EllenLohr_waagerecht-100x56.jpg 100w, https:\/\/www.rolfhartge.de\/wp-content\/uploads\/2022\/01\/Pressebild-AELUS_EllenLohr_waagerecht-1184x666.jpg 1184w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Rolf Hartge (l.) &amp; Ellen Lohr<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">ALEUS received the Red Dot Award and the German Innovation Award in 2021. Behind its compact and attractive design lies innovative UV technology with a patented, self-cleaning photocatalysis system. A concept that immediately impressed Ellen Lohr. The only woman ever to win a DTM race still spends a lot of time in the car \u2013 most recently in her role as Motorsport Director for automotive development service provider AVL.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.rolfhartge.de\/wp-content\/uploads\/2021\/07\/AELUS-Verpackung-1024x683.jpg\" alt=\"\" data-id=\"5776\" data-full-url=\"https:\/\/www.rolfhartge.de\/wp-content\/uploads\/2021\/07\/AELUS-Verpackung.jpg\" data-link=\"https:\/\/www.rolfhartge.de\/en\/aelus-passes-dekra-crash-test-for-passenger-accident-protection-and-receives-new-packaging-2\/aelus-verpackung-2\/\" class=\"wp-image-5776\" srcset=\"https:\/\/www.rolfhartge.de\/wp-content\/uploads\/2021\/07\/AELUS-Verpackung-1024x683.jpg 1024w, https:\/\/www.rolfhartge.de\/wp-content\/uploads\/2021\/07\/AELUS-Verpackung-300x200.jpg 300w, https:\/\/www.rolfhartge.de\/wp-content\/uploads\/2021\/07\/AELUS-Verpackung-768x512.jpg 768w, https:\/\/www.rolfhartge.de\/wp-content\/uploads\/2021\/07\/AELUS-Verpackung-500x333.jpg 500w, https:\/\/www.rolfhartge.de\/wp-content\/uploads\/2021\/07\/AELUS-Verpackung-100x67.jpg 100w, https:\/\/www.rolfhartge.de\/wp-content\/uploads\/2021\/07\/AELUS-Verpackung-1184x790.jpg 1184w, https:\/\/www.rolfhartge.de\/wp-content\/uploads\/2021\/07\/AELUS-Verpackung.jpg 1417w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.rolfhartge.de\/wp-content\/uploads\/2021\/01\/0V9A9017-1024x683.jpg\" alt=\"\" data-id=\"4368\" data-full-url=\"https:\/\/www.rolfhartge.de\/wp-content\/uploads\/2021\/01\/0V9A9017.jpg\" data-link=\"https:\/\/www.rolfhartge.de\/en\/0v9a9017-2\/\" class=\"wp-image-4368\" srcset=\"https:\/\/www.rolfhartge.de\/wp-content\/uploads\/2021\/01\/0V9A9017-1024x683.jpg 1024w, https:\/\/www.rolfhartge.de\/wp-content\/uploads\/2021\/01\/0V9A9017-300x200.jpg 300w, https:\/\/www.rolfhartge.de\/wp-content\/uploads\/2021\/01\/0V9A9017-768x512.jpg 768w, https:\/\/www.rolfhartge.de\/wp-content\/uploads\/2021\/01\/0V9A9017-500x333.jpg 500w, https:\/\/www.rolfhartge.de\/wp-content\/uploads\/2021\/01\/0V9A9017-100x67.jpg 100w, https:\/\/www.rolfhartge.de\/wp-content\/uploads\/2021\/01\/0V9A9017.jpg 1134w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption\">The AELUS air purifier<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ellen Lohr:<\/strong> \u201cI am looking forward to raising people\u2019s awareness of this innovative product. With AELUS, you not only drive more healthily but also feel better \u2013 particularly when there is more than one person in the car. I am also looking forward to continuing to work with Rolf and his family. I still have fond memories of the time when we were successful at the N\u00fcrburgring 24 Hours with a jointly developed SLK. Even back then, over 20 years ago, I was impressed by the Hartge family\u2019s innovative spirit.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rolf Hartge:<\/strong> \u201cWe are delighted to have Ellen Lohr on board, as the topic of health in cars and on the road is very close to our heart. If we didn\u2019t know how important clean air is before the coronavirus pandemic, we do now. This not only affects asthmatics, allergy sufferers, babies and the elderly, but all of us. After the WHO recently reduced the limit for fine particulates from ten to five micrograms, it is now clear just how dangerous fine particulate pollution is considered to be to one\u2019s health. The WHO expects overpopulation, intensive farming and electric automobiles to result in the amount of fine particulate pollution doubling by 2030.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hendrik Hartge:<\/strong> \u201cIn the future, there will be a great demand for customising vehicle interiors \u2013 particularly with regard to autonomous cars. Our new focus is on health, well-being, comfort and versatility. Under the motto \u00bbSmart Luxury\u00ab \u2013 luxury with innovative additional benefits \u2013 the focus for a unique product or small-scale production is always on the customer\u2019s demands with regard to quality, design, longevity and additional benefits.<br>For example, our health package for vehicles and everyday use is proven to reduce the risk of infection through the airways, as well as via skin contact through smear infection.\u201d<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About Rolfhartge GmbH:<\/strong><br>For over 40 years, the name Rolfhartge has been synonymous with success with exclusive automobiles and extraordinary solutions. The family business from the Saarland region is known internationally as a manufacturer of luxury vehicles, which meet the highest requirements and feature innovative functions. Rolfhartge GmbH also acts as a consultant and supplier to many renowned automobile manufacturers. The founder and man behind the name is Rolf Hartge. The automobile expert and motorsport enthusiast is behind many innovations in the automotive industry. He runs the company alongside his son Hendrik. The goal of Rolfhartge GmbH is to develop products that meet the requirements of the most demanding drivers of today and tomorrow.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kontakt f\u00fcr Medien:<br>Angela Simmer<br>Mail: a.simmer@rolfhartge.de<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Former DTM winner promotes award-winning air purification innovation from Rolf Hartge Passionate about cars, innovative, health-conscious \u2013 these are the attributes that make motorsport icon Ellen Lohr the perfect ambassador for AELUS. The mobile air purifier, for use in cars and on the road, is a new development from Rolfhartge GmbH. The device is designed to achieve maximum efficiency when &#8230; <a href=\"https:\/\/www.rolfhartge.de\/en\/ellen-lohr-takes-on-ambassadorial-role-for-aelus\/\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":18,"featured_media":6359,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[70],"tags":[],"class_list":["post-6376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-info-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ellen Lohr takes on ambassadorial role for AELUS - ROLFHARTGE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rolfhartge.de\/en\/ellen-lohr-takes-on-ambassadorial-role-for-aelus\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ellen Lohr takes on ambassadorial role for AELUS - ROLFHARTGE\" \/>\n<meta property=\"og:description\" content=\"Former DTM winner promotes award-winning air purification innovation from Rolf Hartge Passionate about cars, innovative, health-conscious \u2013 these are the attributes that make motorsport icon Ellen Lohr the perfect ambassador for AELUS. The mobile air purifier, for use in cars and on the road, is a new development from Rolfhartge GmbH. The device is designed to achieve maximum efficiency when ... 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