{"id":1721,"date":"2019-01-18T13:26:42","date_gmt":"2019-01-18T13:26:42","guid":{"rendered":"http:\/\/13.250.107.18\/?p=1721"},"modified":"2022-01-27T07:53:58","modified_gmt":"2022-01-27T07:53:58","slug":"rolf-hartge-makes-his-motor-industry-comeback-with-the-smart-luxury-concept","status":"publish","type":"post","link":"https:\/\/www.rolfhartge.de\/en\/rolf-hartge-makes-his-motor-industry-comeback-with-the-smart-luxury-concept\/","title":{"rendered":"Rolf Hartge makes his motor industry comeback with the Smart Luxury concept"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Smart personalisation for\nMercedes-Benz and Maybach models.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00dcberherrn\/Saarland &#8211; Rolf\nHartge is back! Following the success Rolf and his brother Andreas enjoyed with\nCarlsson in the 1980s and \u201890s, the native Saarlander is making his comeback,\nthis time using his own name as both entrepreneur and brand.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Leading a team of specialist\nengineers and craftsmen, the industry legend is an officially contracted\npartner of Daimler AG, dedicated to the personalisation of Mercedes-Benz and\nMaybach models.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A new label for \u201cSmart Luxury\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWith\npetrol running in my veins, and 40 years of experience in a field that is as\nmuch my hobby as my work, early retirement proved untenable for me,\u201d says Rolf\nHartge. \u201cSo after an 11-year break, my journey is recommencing, this time with\nmy son Hendrik by my side.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To\nsupport his new venture Rolf Hartge has assembled a team of experienced\nengineers and craftsmen, each totally committed to this family-run business\nwhose ethos is the passion and vision of its founder.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recognised\nby the German Federal Motor Transport Service (KBA) as a car manufacturer,\nRolfhartge GmbH has a clear mission statement. \u201cSimply offering what the\ncompetition does was never an option for me,&#8221; explains Hartge. \u201cThis is\nwhy our approach reinterprets the concept of vehicle personalisation at the\nhighest level.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWith\na focus on innovations in design, health, comfort and a feel-good ambience, qualities\nwe call \u201cSmart Luxury\u201c, we aim to deliver added value to the ownership\nexperience,\u201d explains Rolf Hartge. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meanwhile,\nultra-light 21-inch alloy wheels that lower unsprung weight are fitted with\nspecial tyres. These wheels and subtle aerodynamic components give a Rolfhartge\ncar its discreet but distinguished appearance. Performance upgrades will follow\nin due course, but at debut the Rolfhartge brand is focused on the refinement\nof vehicle interiors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&#8220;Only the best of the\nbest &#8230;&#8221;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Following\nthe approach illustrated by a 1930\u2019s Maybach brochure, Rolfhartge not only\nstages a vehicle interior with the highest-quality materials and exquisitely\ndesigned decorative elements, but also enhances the feel-good factor with\ninnovative features like air purification and liquid glass coating. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe\nstand for stylish and visually distinctive cars with state-of-the-art\ntechnology, and comfort, wellness, and health as genuine value-added features,\u201d\nsays Hartge. \u201cWe are thus the only supplier to comprehensively meet and exceed\ncustomer expectations in our target markets.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hartge\nenvisages an international customer base in the markets where Mercedes-Benz and\nMaybach models are officially sold, with customer contact exclusively through\nofficial dealers and locally appointed partners. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The\nChinese market plays a very important role here. \u201cThe car is increasingly\nbecoming the third living space alongside home and work in the Middle Kingdom,\nwith partial and fully autonomous driving in the offing. This is why we are focused\non the health and well-being of our clients in this market.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>State of the art &#8211; innovation\nthough tradition<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At\nthe end of the 80s, Rolf Hartge and his brother, Andreas founded Carlsson to\ntune Mercedes-Benz cars. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In\naddition to improving the performance of Mercedes-Benz cars, <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rolf\nHartge also devised the latent heat storage system. With an eye on fuel economy\nand driveability he also developed the \u201cC-TRONIC ECO-Box\u201d to enhance engine\ntorque over the usual horsepower. This was years before competitors developed\nso-called \u201cEco-Tuning\u201d. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Looking\nbeyond the mechanical aspects of a car, Hartge also entered into co-operation\nwith the well-known fashion label \u201cEtienne Aigner\u201d to literally create haute\ncouture on wheels. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By\nthe time Rolf Hartge sold Carlsson and retired in 2007 he had built the company\ninto a leader in the personalisation industry. Now Rolf Hartge is back with a brand\nthat symbolises the confidence his clients have in his reputation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>***<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rolfhartge GmbH is\nheadquartered in the Saarland, Germany. This export-oriented business is\nfocused on the smart individualisation of Mercedes-Benz and Maybach cars, with\nan innovative approach to alloy wheels, ride comfort, and personalised\ninteriors. More information and photos can be found at www.rolfhartge.de.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Smart personalisation for Mercedes-Benz and Maybach models. \u00dcberherrn\/Saarland &#8211; Rolf Hartge is back! Following the success Rolf and his brother Andreas enjoyed with Carlsson in the 1980s and \u201890s, the native Saarlander is making his comeback, this time using his own name as both entrepreneur and brand. Leading a team of specialist engineers and craftsmen, the industry legend is an &#8230; <a href=\"https:\/\/www.rolfhartge.de\/en\/rolf-hartge-makes-his-motor-industry-comeback-with-the-smart-luxury-concept\/\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":1714,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[1,72],"tags":[],"class_list":["post-1721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-experience","category-news-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rolf Hartge makes his motor industry comeback with the Smart Luxury concept - ROLFHARTGE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rolfhartge.de\/en\/rolf-hartge-makes-his-motor-industry-comeback-with-the-smart-luxury-concept\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rolf Hartge makes his motor industry comeback with the Smart Luxury concept - ROLFHARTGE\" \/>\n<meta property=\"og:description\" content=\"Smart personalisation for Mercedes-Benz and Maybach models. \u00dcberherrn\/Saarland &#8211; Rolf Hartge is back! Following the success Rolf and his brother Andreas enjoyed with Carlsson in the 1980s and \u201890s, the native Saarlander is making his comeback, this time using his own name as both entrepreneur and brand. Leading a team of specialist engineers and craftsmen, the industry legend is an ... 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